For all the weekends in the whole month of November 2020, Tiger takes food from the streets and onto your internet connected screens. Welcome to the “Tiger Street Food Virtual Festival 2020”, the world’s first fully-immersive, 3D, online street food festival experience where any non-Muslim signed-in person above 21 years old could explore the virtual streets, interact with others, play games, and order street food and Tiger Beer, to be sent directly to your doorsteps.

The Tiger Street Food Virtual Festival would be launched at 11.00am on 6 November 2020 and would be ongoing for the whole month of November 2020, from 11.00am to 9.00pm on every Fridays, Saturdays and Sundays (namely, 6-8 November 2020, 13-15 November 2020, 20-22 November 2020 and 27-29 November 2020). Tiger Beer, Malaysia’s No. 1 Beer, in collaboration with home delivery platform, DeliverEat, would make this experience the most memorable for you.


The Tiger Street Food Virtual Festival will kick off in style at 7.00pm on Friday, 6 November 2020, with an exclusive live performance by Malaysian hip-hop artist and long-time friend of Tiger Beer, Namewee, beaming in all the way from Taiwan and would only be available for viewing within the Tiger Street Food Virtual Festival!

Just follow the steps below to register yourself (Best with Google Chrome):

STEP 1: Create your account in https://www.tigerstreetfood.my/register. The first 10,000 people to register will earn a free 320ml can of Tiger Crystal, redeemable with any purchase from a vendor at the festival.

STEP 2: Create your avatar from the given options

STEP 3: Explore the Street Food Central and you would be brought into the virtual world for that ultimate experience in no time


1. “The Tiger Beer Hunt”, would be hosted by YouTuber Lizz Chloe (better known online as Dumpling Soda).

Prizes to be won: The Tiger Beer Hunt – Go around the Street Food Central to collect hidden bottles of Tiger Beer before the timer runs out. The first 100 people to score 300 points each day will win a promo code for RM5 off any F&B purchase at the festival.

2. “The Tiger Crystal Mountain Climber Challenge”, would be hosted by Harvinth Skin.

Prizes to be won: The Tiger Crystal Mountain Climber Challenge – This challenge will test your reflexes with an adrenaline-pumping mountain climb. Dodge obstacles, snowballs and Yetis while you collect bottles of ice-cold Tiger Crystal on your race to the top. The first 88 people to score 300 points each day will win a promo code for RM5 off any F&B purchase. The three players with the highest scores at the end of November will each win a 24-can carton of Tiger Crystal.


Street Food Central also plays host to the Drinkies Bar. Here you can order chilled Tiger Beer to be delivered to your home. Stopping by between 3.00pm and 5.00pm will unlock an additional ‘Happy Hour’ promotion, earning you an RM30 discount on purchases of Tiger Beer or Tiger Crystal above RM150.


There’s also the KL Foodie’s character in Street Food Central, where KL Foodie would show you a selection of 10 must-try dishes available at the Tiger Street Food Festival on a weekly basis.


There would be 3 designated “food streets” at the Street Food Central, ie. Kuala Lumpur Street, Selangor Street, and Penang Street. Depending on where you’ve logged into, your chosen favorite street food, bundled with iced cold beer, would be delivered to you within a 15km radius from your coordinates. Some of the stalls within the respective street would be fixed while some would pop in at certain days to surprise you with more delicious food.

Please also take note that Combo Meals would come with a free set of Tiger Street Food chopsticks, with two exclusive designs to collect.

Here are some previews of what you could purchase with a budget of RM50 (Please slide to view more):

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To find out more about the Tiger Street Food Virtual Festival and register, visit www.tigerstreetfood.my. For more information about Tiger Beer and Tiger Crystal, visit www.facebook.com/TigerBeerMY or follow @tigerbeermy on Instagram.

About Heineken Malaysia Berhad: HEINEKEN Malaysia with its portfolio of iconic international brands is the leading brewer in the country. HEINEKEN Malaysia also produces the wholesome, premium quality non-alcoholic Malta. HEINEKEN Malaysia’s brand portfolio also includes the No. 1 German wheat beer Paulaner and Japan’s No. 1 100% malt beer Kirin Ichiban. The Company continues to lead the responsible drinking agenda through its Drink Sensibly campaign. Listed on the Main Market of Bursa Malaysia, HEINEKEN Malaysia’s principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is 100% owned by Heineken N.V. For more information please visit: www.heinekenmalaysia.com
The Company brews, markets and distributes:
• The World’s No. 1 international premium beer Heineken®
• The great taste of Heineken® with zero alcohol Heineken® 0.0
• The World-acclaimed iconic Asian beer Tiger Beer
• The crystal-cold filtered beer Tiger Crystal
• The World’s No. 1 stout Guinness
• The World’s No. 1 cider Strongbow Apple Ciders
• The New Zealand inspired cider Apple Fox Cider
• The all-time local favourite Anchor Smooth
• The premium Irish ale Kilkenny
• The real shandy Anglia

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